Strategically Marketing Your Transferable Skills

By September 29, 2018 Career Search Knowledge

Everybody at any age has transferable skills which are valuable to future employers! If you volunteered for your school newspaper, organized a fundraiser for your school glee club. You have performed valuable career  functions,  to attract a potential employer. The key is personal branding and marketing yourself properly.

What are transferable skills? They are skills obtained from either school or employment in one area  that is transferred to a different employer. With that said, do not dismiss a task you have successfully completed or abilities you have just because you were not paid, not received credit for it, or it is not relevant to your chosen career path!

When you were a teenager you were employed in various places with different responsibilities. The question is, what could I have possibly done when employed to convince a future employer to hire me? Well let’s tackle that, where do I begin in identifying my transferable skills?

There are five basic skills that  every employment function or school activity encompasses; (Reading, Writing, Research, Analysis and Communication).

In school,  you are completing a group project or putting on a after school fundraiser you are using organizational, communication, and  writing skills. These are basic required  skills  to perform when employed.  If you work in a drug store or  as a cashier you obtained customer service and communication skills.  This is relevant in any employment, where you are dealing with the public.

As a recruiter, some frequent questions I receive are, what is the way I personally brand  and market myself  to employers?  Who will hire me to work in my chosen career?

There is a technique that has always worked for me and I suggest to my clients  is, “Career Journaling”. The concept is  similar to a diary, but instead of journaling about your personal life activities into a notebook, you are writing about your employment life. This includes accomplishments,  details of  projects you were on,  problems you solved, the research you did, and processes you came up with to become efficient. They are all important!

Here are  examples of the way to spin  the simplest of functions  to make yourself appealing to a future employer.


1) Fundraising for a School Play=Resource Management Skills/Sales Skills

2)Helped a friend set up their computer and taught them to use the applications=Technical Computer skills/training

3) Wrote an article for your school newspaper=writing/research skills which are important job functions

I conclude this article with two pieces of advice:

Have a cheap $1 notebook and write down all activities and accomplishments about your workday

Second, save any employee review you have and use it on an interview.

CCG signing off and stay tuned for further post!

Written By:

Steve Rosen-Technical Recruiter/Certified Career Coach

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